4 Lessons Marketers Can Learn from Local TV News Reporters
This post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here. Today – thanks to social media, smartphones and other new digital communications platforms and tools – what the savviest of consumers are asking of their favorite brands is almost as much as they’d expect from their best
The Importance of LinkedIn Recommendations
Given my outgoing personality, my obsession with the latest news and the fact that I’ve always been an early adopter of new communications tools, it’s no surprise that I’ve been enamored with social media from the get-go. I can’t tell you how excited I was to launch my own blog in early 2004, where I’ve written nearly 100,000 words
10 Ways to Succeed as a Copywriter, Parts 1-10
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to succeed in this
10 Ways to Succeed in Social Media, Parts 1-10
If you’ve been reading my blog for a while, you already know about the “10 Ways to Succeed in Social Media” series of posts I started writing on January 13 of this year and recently concluded on April 5. But what you wouldn’t know is how much I’ve been looking forward to stringing these posts together into one exhaustive guide
The Importance of Character in Social Media
By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others. They’re finally realizing that — as I’ve said before here on this blog — the
An excellent time was had by all at the AMA Summit recently, especially by your representing contingent from AMA Boston.
I was happy and honored to be able to attend the event at the Westin O’Hare in Rosemont, Illinois, with my colleagues on the Board of Directors, Bonnie Akerson, Parna Sarkar-Basu, Laura Chapman and Todd Holloway.
We attended a variety of educational sessions designed to both inform and Inspire us.
We met and mingled with members of dozens of the some 70 or so different AMA chapters throughout the country who were also there in attendance.
We sat in the audience to listen to many incredibly good speakers, including two electrifying, exhilarating keynote presentations delivered by Robert Rose and Sima Dahl.
A big thanks to the entire American Marketing Association team for putting together such a fantastic event.
Of course, I tweeted like crazy – some 60 times or so – during the three days we were there and was fortunate to be one of three attendees awarded a gift card for my social media coverage of the event. Thanks, AMA!
And thank you, AMA Boston, for giving me the opportunity to attend such a memorable, transformative conference.
Oh, yes. All those tweets I shared during the weekend. I turned them into one long Twitter moment which you can look at below. This should give you a good idea of just how much fun everyone had at the American Marketing Association’s 2018 Leadership Summit.
Note: This post, “American Marketing Association’s 2018 Leadership Summit,” was originally published on the AMA Boston blog on May 7, 2018 here.