4 Lessons Marketers Can Learn from Local TV News Reporters

This post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here. Today – thanks to social media, smartphones and other new digital communications platforms and tools – what the savviest of consumers are asking of their favorite brands is almost as much as they’d expect from their best

The Importance of LinkedIn Recommendations

Given my outgoing personality, my obsession with the latest news and the fact that I’ve always been an early adopter of new communications tools, it’s no surprise that I’ve been enamored with social media from the get-go. I can’t tell you how excited I was to launch my own blog in early 2004, where I’ve written nearly 100,000 words

10 Ways to Succeed as a Copywriter, Parts 1-10

If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to succeed in this

10 Ways to Succeed in Social Media, Parts 1-10

If you’ve been reading my blog for a while, you already know about the  “10 Ways to Succeed in Social Media” series of posts I started writing on January 13 of this year and recently concluded on April 5. But what you wouldn’t know is how much I’ve been looking forward to stringing these posts together into one exhaustive guide

The Importance of Character in Social Media

By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others. They’re finally realizing that — as I’ve said before here on this blog — the

The Importance of Customer Service

It’s known as friction.

It’s anything that gets in the way of anything less than a stellar customer experience.

Brick-and-mortar retail operations can’t afford to have any degree of friction come between them and their customers in this day and age.

There are simply too many competitors vying for the same sales, whether that competition is located down the street or somewhere on the internet.

Customer service can be the difference between success and failure.

Poor customer service is not only bad for business, it can put you OUT of business.

The best products, the best prices, the best marketing, the best advertising…can’t overcome an abundance of friction.

Satellite Stages on Social Media

I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages.

His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with their fans.

That’s how it is for brands, businesses and anyone who uses social media for professional reasons, too.

Your website is your main stage, your presence on social media your satellite stages.

Use LinkedIn, Twitter, Facebook, Instagram and the like to give your own audience the opportunity to see and hear more from you as a human being, not just a corporate logo.

Put yourself out there. Connect with your followers. Engage with your fans.

Use social media like a series of satellite stages on which you display a more believable and authentic you.

Take a Stand Like a Big Brand

Good for Nike.

I think it’s incumbent upon brands and businesses to speak up for what they believe in…not just on behalf of sales.

It doesn’t matter how they feel about the issue.

What matters is that they realize they have the platform and the responsibility to say something…as long as they believe they can make a positive contribution to the dialogue.

The marketer in me thinks this may even help, not hurt Nike’s revenue.

But much more important, as a human being, I have greater respect for those who are authentic, transparent, open and honest.

People do business with people, not corporate logos.

Iconic swoosh or not, Nike just let consumers know that they are just like us.

Like it or not, they dared express an opinion and join the conversation.

In this day and age, that’s more part and parcel of marketing than we may realize.

In the very near future, that just may be the norm, not the outlier.

Good for Nike. Good for America…if you ask me.

200 Boston-Area Agencies on Twitter

Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston?

I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter for you to follow.

Large, small, old and new, together these agencies represent the best and brightest our industry has to offer.

Seriously! Under their roofs right here in Beantown, you could arguably find enough talent, prowess, knowledge and expertise to launch the most sophisticated and successful campaigns in the world.

While what they can they do in 280 characters or less on Twitter, of course, isn’t quite the same as what they can do on a blank canvas and an unlimited budget for their clients, that doesn’t mean they’re not worth following there. Quite the contrary…

Searching for new job? Contemplating a new hire? Keeping up with the competition? Wondering where so-and-so is working nowadays? Starving for inspiration? Interested in learning more about the industry in which you earn your livelihood? Comparing and contrasting your agency to the others in the field? Looking for a creative spark?

Look no further than my list of 200 (and counting) Boston-area agencies on Twitter…

Note: This post, “200 Boston-Area Agencies on Twitter,” was originally published on the AMA Boston blog on August 6, 2018 here.

Video: The Importance of Being Liked on Social Media

It’s one thing to be popular in real life, but what about on social media?

You want people to like you there, too.

Whether you’re on LinkedIn, Twitter, Facebook, Instagram or YouTube, you want your friends, fans and followers to like everything you share as a business and brand.

The more content you share, the better, but make sure it’s relevant, timely and high-quality content, not mediocre, run-of-the-mill stuff.

Social media is not a one-way street, either. It’s important to engage with others online.

The more you like their content, the more likely they’ll be to pay attention to yours.

You want people to like you not just in real life, but on social media, too.

Podcast: A Few Words with Joe Gill

At the first ever #LinkedInLocalBoston event in Boston recently, held at Industrious Boston-Back Bay, I had the opportunity to talk to social media jedi, Joe Gill. We talked about social media, marketing, podcasting and more. Listen…

Create Content Constantly

I was listening to a podcast the other day.

Bill Simmons was interviewing Judd Apatow.

They were talking about how difficult it is for comedians to come up with new routines day in and day out.

It got me thinking.

That’s how it is for those of us in the fields of marketing, advertising, PR and social media.

We need to come up with new content on a constant basis if we expect to be seen and heard by our customers, connections and constituents.

We need to inform, educate, persuade, convince, entertain, even demonstrate that we have a sense of humor if we want to succeed in this revolutionary, new business era. Watch…

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Fake news is all around us.

Turn on the TV. Listen to the radio. Read the newspaper.

Liars, cheaters and stealers abound.

Who knows who and what to believe anymore?

That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents.

Honesty has always been the best policy, but today the truth will set you far apart from the competition and the clutter.

Today, the more transparent, authentic and immediate you are, the more successful you will be in business.

Use social media to engage with your audience as human beings, not logos and corporate colors.

Use Twitter, Facebook, Instagram, LinkedIn and the like to establish long-lasting, mutually-beneficial relationships with your customers and prospects.

Keeping it real as never been more important if you want to succeed as a marketing, advertising or PR professional.