4 Lessons Marketers Can Learn from Local TV News Reporters
This post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here. Today – thanks to social media, smartphones and other new digital communications platforms and tools – what the savviest of consumers are asking of their favorite brands is almost as much as they’d expect from
The Importance of LinkedIn Recommendations
Given my outgoing personality, my obsession with the latest news and the fact that I’ve always been an early adopter of new communications tools, it’s no surprise that I’ve been enamored with social media from the get-go. I can’t tell you how excited I was to launch my own blog in early 2004, where I’ve written nearly
10 Ways to Succeed as a Copywriter, Parts 1-10
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to
10 Ways to Succeed in Social Media, Parts 1-10
If you’ve been reading my blog for a while, you already know about the ”10 Ways to Succeed in Social Media” series of posts I started writing on January 13 of this year and recently concluded on April 5. But what you wouldn’t know is how much I’ve been looking forward to stringing these posts together into one
The Importance of Character in Social Media
By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others. They’re finally realizing that – as I’ve said before here on this
The 2014 Boston Marathon will be extra special for me. The victims of last year’s bombings will be on my mind every step of the way, but so will the kids who stay at Christopher’s Haven, “a home for kids when cancer hits home.”
To support my participation in the Boston Marathon this year and give to Christopher’s Haven, please visit my fundraising page here, where you can make a secure online donation. Or you can donate by check — just make it payable to Christopher’s Haven and mail it to me at 33 Oakwood Avenue, Sudbury, MA 01776. Thank you for your kindness, generosity and support.
For me, the day started out like any other Patriots’ Day on which I’ve run the Boston Marathon, but it ended not with the anticipated feelings of joy and accomplishment. Instead, I went to sleep that night restless, worried and overwhelmed by a sense of sadness and shock over the two devastating bombs that had exploded near the finish line on Boylston Street.
That’s how a blog post of mine began on April 21 of last year, just six days after the 2013 Boston Marathon, an otherwise glorious event that was tragically marred by two destructive explosions along Boylston Street.
I wanted to put down in words while it was still fresh in my mind everything I felt about my experience that day.
The disappointment I felt in having my journey interrupted less than a mile away from the finish line didn’t matter. The thought of all the innocent victims of that senseless demonstration of violence and how their lives had been not just interrupted, but changed forever in such an awful way, was overwhelming.
Indeed, my excitement and enthusiasm over running the marathon was turned into sorrow and sadness for those who were in harm’s way and for a world in which terrorism is for some crazy reason so commonplace.
This year will be another story. This year, I plan to finish what I started that infamous day and go the entire 26.2 miles.
That’s right, on April 21, 2014, I’ll once again be joining thousands of other determined runners for that heralded, historic trek from Hopkinton to Boston.
It’ll be the 12th time I’ve run the Boston Marathon, my 15th marathon overall. And because I’ve been there done that so many times before, I know I’ll be tired and sore most of the way. But any aches and pain I have to endure that day will be nothing, of course, compared to what the victims of the Boston Marathon bombings experienced last year…or the hurt and heartache that kids with cancer – and their families – have to withstand.
Yes, I’ll be running the Boston Marathon this year with the bombing victims on my mind, and for the kids who stay at Christopher’s Haven with their families while they are being treated for cancer at a hospital in Boston.
Christopher’s Haven is a ridiculously cool nonprofit organization that was founded in 2001 by a ridiculously cool guy, Dan Olsen, who is a three-time cancer survivor himself. While receiving treatments at Massachusetts General Hospital, Dan met families struggling to care for a child battling cancer while also facing the staggering costs of extended stays near the hospital. After surviving his third bout with the disease, Dan wanted to do something to help families like those he’d met. His dream was to create a haven for young cancer patients and their families, a place that would free them from any concerns about lodging, making it possible for them to focus on their children’s treatment and recovery. In Christopher’s Haven, Dan’s dream came true.
So this year’s Boston Marathon will be extra special for me. The victims of last year’s bombings will be on my mind every step of the way, but so will the kids who stay at Christopher’s Haven. To give to this nonprofit organization, please visit my fundraising page here, where you can make a secure online donation. Or you can donate by check — just make it payable to Christopher’s Haven and mail it to me at 33 Oakwood Avenue, Sudbury, MA 01776.
Your donation will mean a lot to me, but it will mean much, much more to the boys and girls who have to undergo cancer treatment in Boston and their families who stay with them at Christopher’s Haven. Thank you for kindness, generosity and support.
To learn more about Christopher’s Haven, click here.
Here’s what I’ve written about running the Boston Marathon for charity in the past…
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Part One)
January 18, 2005
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Part Two)
January 24, 2005
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Part Three)
January 31, 2005
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Part Four)
February 7, 2005
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Update)
April 12, 2005
Running the Boston Marathon for Children’s Hospital Boston — and Hailey
October 31, 2005
Running the Boston Marathon for Children’s Hospital Boston — Update
January 30, 2006
Please Sponsor Bob’s Boston Marathon Run for Children’s Hospital Boston
April 6, 2006
A Memorable Boston Marathon for More Reasons Than One
April 19, 2006
Running the Boston Marathon for Charity (Yes, Again)
January 2, 2009
I’m Running the Boston Marathon for Christopher’s Haven
January 25, 2010
I’m Running the 2013 Boston Marathon for Christopher’s Haven
January 12, 2013
My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go, from the trails of the Assabet River National Wildlife Refuge in Sudbury, one of my favorite places to run, to the streets of Boston, where I log plenty of miles after work during the week.
Honestly, if I had my druthers where to run and shoot pictures, it would have to be a toss-up. I like the variety of my routes. I see as much color and scenery while running in the city as I do in the country.
One of the pictures I took in the city recently was of this wicked cool illustration on the side of the International Bicycle Center store on Brighton Avenue in Allston (MA). I had run by it a bunch of times, always going by it so fast that I couldn’t actually tell if it was just some miscellaneous display of graffiti or an actual ad, before I stopped to admire it one evening. After sharing my picture of it on Twitter, I received a quick reply from my friend, @eric_andersen, and another one from @EspolonTequila, who was responsible for this awesome work of art.
While I haven’t tried Espolòn Tequila, I’m certainly impressed with how the company is going about promoting it on the street, not to mention how they reached out to me on Twitter. An illustrated outdoor ad such as this one – replete with the hashtag, “#LetsStirThingsUp” – is a clever way for a brand to make an impression on its audience. It’s cool enough to blend in with urban culture, yet different enough to get the attention of someone like me. It’s new marketing at its finest.
Note: This post, “An Outdoor Ad That Stopped Me in My Tracks,” was originally published on the Overdrive Interactive blog on November 17, 2013. To read the post there, click here.