Headfirst
Tuesday, February 24, 2004 — In the last 24 hours, we sent my press release out to nearly 200 clients, prospects, industry colleagues, friends and members of the media, announcing to this pond in which Yellowfin swims that the new employee has been granted his fins. Talk about diving into the water — headfirst! Already I’m working on a couple of direct mail packages for one of our nonprofit clients in the academic world. I’ve never been one to dilly dally, though. So bring on the deadlines. It’s not like I haven’t been there before. Sarah — she’s our Art Director — and I held an invigorating brainstorm session today. And tomorrow I owe her headlines and key copy points. But that’s not all that’s on my plate. I’m looking at an incredibly long list of business goals and objectives that David and I agreed to use as our road map during my first three months here. We’re like two peas in a pod. I don’t know who’s more ambitious, me or him, but between us, we can match ideas — and ideals — with anyone.
