Monthly Archives: March 2004

Like An Animal Foraging for Food

Monday, March 29, 2004 – You look up at the clock and realize you’ll be lucky to get home in time to see the last few minutes of The O’Reilly Factor. It’s been another long day at the office. But

Salesman, Fundraiser, Actor, Mystic

Thursday, March 25, 2004 – A growing percentage of our business here is rooted in the world of higher education, either helping development officers raise funds or working with alumni associations to grow their membership files. If you’re familiar with

A Good Offer Squandered

Monday, March 22, 2004 – Denny, our production artist, has performed yeoman’s duty in helping me prepare for my appearance next week at the 18th Annual New England Meetings Industry Conference and Exposition in Boston. He’s scanned dozens of direct

The School of “Emo” Copywriting

Thursday, March 18, 2004 – In the latest edition of the I-Copywriting Digest, “moderator” Nick Usborne suggested that online marketers are becoming less and less personal online. “Why,” he asked, “are we retreating into that familiar territory of corporate-speak, when

The Sleepless Spring Tour

Monday, March 15, 2004 – Howard Dean had the Sleepless Summer Tour. We have the Sleepless Spring Tour. At least, that’s how I’m envisioning — and referring to — the next several months. You could say that Yellowfin is like

Esprit de Corps

Wednesday, March 10, 2004 – Included among the list of stops in my career was a brief stint at a dot-com, where it was all about the Web, all the time. We were a so-called “pure play,” an organization whose

True Believers

Monday, March 8, 2004 – The similarities between politics and entrepreneurialism have always intrigued me, so it only makes sense that I found a Howard Dean documentary (True Believers: Life Inside the Dean Campaign) on CNN last night so engrossing.

Two Crocodiles Intertwined

Friday, March 5, 2004 – The last three days I have had my nose to the grindstone, working at a feverish pace with Sarah and one of our freelancers to put together several different fundraising packages, all for schools, each

Bob, Mike and George

Tuesday, March 2, 2004 – When I had my own business, Cargill Creative, in the early ‘90s, I was a very active member of the New England Direct Marketing Association. I enjoyed the camaraderie of the meetings — the deep,