3/8/2004

True Believers

Monday, March 8, 2004 – The similarities between politics and entrepreneurialism have always intrigued me, so it only makes sense that I found a Howard Dean documentary (True Believers: Life Inside the Dean Campaign) on CNN last night so engrossing. It was right up my alley. Of course, it was disillusioning to see the Dean campaign crash so hideously, but there’s no question it struck a chord with many Americans, thanks in large part to the indefatigable Joe Trippi, Dean’s campaign manager and the central character in True Believers. I don’t know what Joe has more of, energy or insight, but his supply of both appears infinite (even though his guy went down in flames). No wonder Dean was able to build an online community of some 600,000 constituents (including yours truly), raising approximately $18 million in just nine months. Joe Trippi is a brilliant communications strategist who helped his boss break new ground in the worlds of politics and fundraising, leveraging technology and leading with his heart. But then the bubble burst.

By: Bob Cargill in: Miscellaneous, Marketing | | Permalink
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Written by creative director, copywriter and communications strategist, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on direct marketing and advertising trends, developments, topics and issues.