The Sleepless Spring Tour
Monday, March 15, 2004 – Howard Dean had the Sleepless Summer Tour. We have the Sleepless Spring Tour. At least, that’s how I’m envisioning — and referring to — the next several months. You could say that Yellowfin is like a candidate running for office, with a voice — a reason d’etre — just begging to be heard by the largest possible coalition. I would say that Yellowfin, as a brand, is a best-kept secret — when it ought to be top-of-mind. But we know better than to just clutch at straws, articulating our platform for anyone within hearing distance. We’re not going to be accused of “interrupting jaundiced strangers,” the fundamentally flawed marketing model that Seth Godin refers to in his groundbreaking book, Purple Cow. We’re going to establish a continuous, mutually-beneficial dialogue with an audience that’s as impassioned about fundraising, committed to direct marketing and dedicated as we are to achieving success through the dissemination of ideas, insight and information.
