Monthly Archives: June 2004

The Brilliance to Which We Aspire

Tuesday, June 29, 2004 – Thumbing through the latest issue of Rolling Stone magazine last week, an ad for eBay Motors — smack, dab in between the “Correspondence” and “Rock & Roll” sections — stopped me dead

The Law of the Name

Tuesday, June 22, 2004 – On page 73 of their incredibly insightful book, The 22 Immutable Laws of Branding, celebrated marketing strategists Al Ries and his daughter, Laura Ries, couldn’t be more succinct — and sagacious —

Talk about Target Marketing

Tuesday, June 15, 2004 – If you’re like me, you own more loyalty cards than you care to admit, but like a good boy scout showing off his merit badges, you don’t hesitate to flash them —

Those Whom Are Sure to Attract Others

Friday, June 11, 2004 – Some of the best ideas have a way of falling into your lap. For instance, one of our higher education clients is doing something on its Web site that any other school,

Before I “Break Camp”

Tuesday, June 8, 2004 – Before I “break camp” in the evening and call it a day, I’ve always made a habit of going over my to-do list, backwards and forwards. What I’m not able to put

Either Then or Never

Tuesday, June 1, 2004 — If I were to look back on my career so far, a defining moment in time for me was the summer of 1990, when I decided to fly solo as a creative