Monthly Archives: June 2004
Tuesday, June 29, 2004 – Thumbing through the latest issue of Rolling Stone magazine last week, an ad for eBay Motors — smack, dab in between the “Correspondence” and “Rock & Roll” sections — stopped me dead in my tracks.
Tuesday, June 22, 2004 – On page 73 of their incredibly insightful book, The 22 Immutable Laws of Branding, celebrated marketing strategists Al Ries and his daughter, Laura Ries, couldn’t be more succinct — and sagacious — in writing that
Friday, June 11, 2004 – Some of the best ideas have a way of falling into your lap. For instance, one of our higher education clients is doing something on its Web site that any other school, non-profit organization or