12 Ways You Can Be a Direct Marketing Hero

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Thursday, July 8, 2004 – Continuing a longstanding agency tradition, Yellowfin Direct Marketing is just days away from the release of our new fiscal year calendar, designed both as a useful time management tool (for those on the receiving end) and as a timely, self-promotional vehicle (for us).

That’s right, in the spirit of practicing what we preach, this calendar is offer-laden, information-packed and just begging for a response all year long. (It’s also — hint, hint — absolutely free to anyone for the asking.)

Each month of the calendar features a great, little tip on how to “take your organization’s direct marketing initiatives to the next highest level.”

Along with this colorful, new wall calendar, we’ve included a dozen different coupons, each one good for one free half-hour consultation with any one of us here at Yellowfin. As the cover letter that accompanies the calendar says, “if you have a question about mailing lists, July is the month to get in touch with us. If you want to talk about using emotion to trigger a favorable response, your free consultation is scheduled for August. Deepening the relationship between you and your existing customer or donor base? Let’s talk in September. And so on and so forth.”

This is no everyday calendar, let me tell you. This is 12 proven ways you can be a real direct marketing superhero — and, if I do say so myself, a darn good example of how to jumpstart a dialogue with those about whom you care deeply.

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