Monthly Archives: September 2004
The Yellow Wristband and The Bracelet
September 29, 2004 
Bob Cargill 
Send to KindleThe Lance Armstrong Foundation (LAF), a nonprofit organization dedicated to cancer prevention and survivorship, isn’t the only Foundation using something you wear on your wrist
Posted in: 
Fundraising
Fundraising The Raging Bonfire That is the Blogosphere
Send to KindleAdrants made my morning today, referring me to an article written by Pete Blackshaw, chief marketing and customer satisfaction officer of Intelliseek, that, in
Posted in: Blogging
Blogging Broken Line, Solid Practice
Send to KindleHistorically, the prototypical direct response ad has always included an order form, which is invariably surrounded by a broken line. To those who don’t respond by phone
Recycling References to Popular Culture
Send to KindleBefore you attend your next brainstorm meeting, I have a little homework assignment for you. Watch a few hours of television. Take in a couple of
A Big Lesson in Marketing
Send to KindleThe success of any advertising or direct marketing campaign depends on a coalescence of elements, not the least of which are the motif of the creative
Cause-Related Marketers and the Runners They Chase
Send to KindleFor more than two decades now, I have been running an average of about 20 road races a year, and practically every one of
Posted in: Cause-Related Marketing
Cause-Related Marketing 
