Monthly Archives: October 2004

Guaranteed Indeed

Benjamin Franklin (1706-1790) was an extraordinary philosopher, renowned to this day for his words of wisdom, but if what he said about life’s uncertainties were to still hold true, 21st century consumers might even be more reluctant to part with

Scared Into Submission or Frightened Away

There are a number of reasons why people are motivated to speak up and take action, many of which could be chalked up to feelings, not facts. Those in the business of proselytizing – such as lawyers, preachers and, yes,

The Art of Client Service

If it wasn’t for a pair of brown leather cowboy boots, my career in direct marketing may have taken a different turn a long time ago. The year was 1984, and I had a great job as a copywriter at

A Reasonably Good Ad Campaign

With the home team in the American League Division Series and playing baseball like they really mean it this year, it certainly is a good time to be able to call yourself the Official Hospital of the Boston Red Sox.