Monthly Archives: October 2004

Guaranteed Indeed

Send to KindleBenjamin Franklin (1706-1790) was an extraordinary philosopher, renowned to this day for his words of wisdom, but if what he said about life’s uncertainties were to still hold true, 21st century consumers might

Scared Into Submission or Frightened Away

Send to KindleThere are a number of reasons why people are motivated to speak up and take action, many of which could be chalked up to feelings, not facts. Those in the business of proselytizing

The Art of Client Service

Send to KindleIf it wasn’t for a pair of brown leather cowboy boots, my career in direct marketing may have taken a different turn a long time ago. The year was 1984, and I had

A Reasonably Good Ad Campaign

Send to KindleWith the home team in the American League Division Series and playing baseball like they really mean it this year, it certainly is a good time to be able to call yourself the