Monthly Archives: December 2004

This is the Time to Demonstrate our Philanthropy

Send to KindleIf I’m only going to post once this week, there’s no way I can’t write about the dreadfully fierce tsunami that mercilessly struck and ravaged southern Asia the day after Christmas. This was,

Why Advertising, Marketing and PR Pros Should Blog (Part Three)

Send to Kindle7. Blogs are Enjoyable. There are many sound business reasons to blog, but let’s not forget how much of a pleasure they are for both author and audience. Seriously, the fun factor should

Why Advertising, Marketing and PR Pros Should Blog (Part Two)

Send to Kindle4. Blogs are Immediate. A blog makes it possible for the everyday communications professional to distribute newsworthy, thematic content to a large, like-minded audience – without many, if any, layers of approval –

Why Advertising, Marketing and PR Pros Should Blog (Part One)

Send to KindleMost advertising, marketing and public relations professionals know a blog when they see one, but when it comes to actually using this relatively new, self-publishing platform, there are still many skeptics and naysayers

Good Juice, Good Guys, Good PR

Send to KindleEverybody knows the story of The Juice Guys, Tom Scott and Tom First, who started their company, Nantucket Nectars, by selling juice from a boat off the island of Nantucket, Massachusetts over ten