Marketing Miscellany III
If you haven’t gotten around to it yet, don’t hesitate any longer to pick up a copy of The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers. Written by Donna Baier-Stein and Alexandra MacAaron, both past presidents of the New England Direct Marketing Association (NEDMA), it’s a comprehensive model for marketing in the new millennium, an indispensable guide for anyone selling, well, anything.
Speaking of NEDMA, those who attended the association’s 26th Annual Paul Butterworth Copywriting Seminar the other night in Boston heard from a trio of illustrious direct marketers, all previous winners of the New England Direct Marketer of the Year award – Steven Tharler (Tharler/Opper), Nancy Harhut (Hill, Holliday) and Tracy Emerick (Taurus Direct Marketing). This free seminar – named after the late, great copywriter whose innovative DM approaches are still being used successfully today – is one of NEDMA’s perennially shining moments, and this time around it was sponsored by ProofreadNOW, a business-to-business professional proofreading service.
Finally, I’d be remiss if I didn’t take this opportunity to welcome two other direct marketing pros – and fellow copywriters, no less – to the blogosphere. Bob McCarthy, yet another past president of NEDMA, is now sharing his wealth of knowledge as The Direct Response Coach, a blog he launched just a couple of months ago. And Jonathan Kranz, author of Writing Copy for Dummies, recently launched Kranz on Communications, “an evolving compendium of perspectives on effective marketing communications.” Ideally, their willingness to so openly opine and converse will – akin to Bob Bly’s blogging debut – attract a new legion of marketers (e.g., their own respective clients and constituencies) to the blogosphere and help this revolutionary, self-publishing platform reach critical mass in the industry in which I earn my livelihood.