Monthly Archives: April 2005
Experienced direct marketers know that an effective way to optimize their offers is to give away premiums as incentives to buy. Subscribe to this or that magazine and take delivery of a calculator or compact disc, compliments of the publisher.
With only a few days to go before the 109th Boston Marathon, it’s a good time for me to follow up on the four-part, 2,637-word article I posted here in A Fine Kettle of Fish a couple of months ago
Despite all the attention being paid by marketers today to exciting, newfangled online channels and strategies, traditional direct mail is very much alive and well and more effective than ever in reaching individual customers and prospects. That appears to be