Monthly Archives: April 2005
Premiums as Good as Money in the Bank
April 28, 2005 
Bob Cargill 
Send to KindleExperienced direct marketers know that an effective way to optimize their offers is to give away premiums as incentives to buy. Subscribe to
26 Tales of Triumph, One Winning Campaign
Send to KindleSome 20,000 people ran the Boston Marathon just a few days ago (I was one of them, plodding my way along the legendary, 26.2
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Update)
Send to KindleWith only a few days to go before the 109th Boston Marathon, it’s a good time for me to follow
Direct Mail is Alive and Well
Send to KindleDespite all the attention being paid by marketers today to exciting, newfangled online channels and strategies, traditional direct mail is very much alive and well
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Direct Marketing
Direct Marketing 
