http://anewmarketingcommentator.com/2005/04/21/premiums-as-good-as-money-in-the-bank-2 Written by creative director, copywriter and communications strategist, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on direct marketing and advertising trends, developments, topics and issues. Wed, 20 Aug 2008 02:58:10 +0000 http://wordpress.org/?v=1.5.1.3