Monthly Archives: May 2005

A List of Nonprofit Blogs

In preparing for my luncheon presentation for the Direct Marketing Fundraisers Association on Why Nonprofits Should Blog (Tuesday, June 7, 11:30 AM – 2:00 PM, at the Lenox Hotel in Boston), I have come up with a

One of the Habits of Highly Effective Marketers

All experienced copywriters know how advantageous it is to establish common ground from the get-go with those on the receiving end of our messages and offers. Whether we’re selling products and services or raising funds for charitable

Top 6 Tips for Blog Design

While waiting to unveil my blog’s new look and feel, I can’t help but think there’s no better time than now to talk about good blog design. But, of course, that’s more Lisa Sabin’s bailiwick than mine.

A New Marketing Commentator

After 15 months and some 33,000 words, A Fine Kettle of Fish is finally getting a makeover. That’s right, in just a few days my blog will have a brand, new look and feel (thanks to Lisa

Why Nonprofits Should Blog

A few months ago, I read an article in The NonProfit Times suggesting that most nonprofit organizations don’t collect enough feedback from their constituents. I couldn’t have agreed more, and said as much in a letter to