Many executives should consider blogging, according to Ted Demopoulos, who’s not only an expert on information security and IT entrepreneurial issues but also a – surprise, surprise – prolific blogger himself.
“It [blogging] helps publicize company news as well as executive viewpoints and opinions, and adds to a company’s personality. Executives can blog extremely effectively as their thoughts are usually well regarded and trusted, and their blogs tend to get an instant large readership,” says Ted.
Naturally, I couldn’t agree with him more. A blog is tailor-made for storing and managing intellectual capital. It’s a centralized repository for experience and expertise, an incredibly easy way to disseminate key, timely information to an audience of readers who are already interested in what you have to offer.
While I’ll be the first to admit that authoring a blog is not a commitment to be taken lightly, the many benefits (see parts one, two and three of my three-part article on Why Advertising, Marketing and PR Pros Should Blog) of establishing a presence in the blogosphere more than make up for the sacrifice of time and talent.
No pain, no gain, no?
To read – or to listen to, thanks to Talkr – what else Ted has to say about executive blogging, click here.
