8/12/2005

The blog has come a long way in just the last year alone, but with Donald Trump now waxing eloquently in the blogosphere, a good argument could be made that this revolutionary self-publishing and marketing platform has gone from the outhouse to the penthouse. Read all about it here in Information Week.

Elsewhere…DIRECT magazine reports that DM hiring is on the rise.

The NonProfit Times issues its 8th annual Power & Influence Top 50.

FundRaising Success magazine weighs in on the state of online fundraising today (”From Buttons to Blogs” by Paul Barbagallo).

Bob Bly pits blogs versus white papers in his most recent reader survey.

Mike Westfall, on Annual Fund Inc. (August 11, 2005), shares some best practices for e-solicitations to college and university alumni.

And finally, for the nonprofits among us who are exploring the blogosphere, you just have to check out Lisa Meyers Brown’s post (via Diva Marketing, thank you) on blogging and the American Cancer Society’s Relay for Life program.

1 Comment »
  1. Thank you, Bob, for your insightful reporting. For having a blog worth reading. And for being a good friend.

    Comment by Yvonne DiVita — 8/14/2005 @ 5:00 am

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Written by creative director, copywriter and communications strategist, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on direct marketing and advertising trends, developments, topics and issues.