Direct mail marketers rely on a host of techniques to get people to open, read and respond to their communications, but perhaps no other as obvious – and effective – as the practice of giving away something for nothing.
Indeed, whether it’s actually included in the mail piece or promised on the back end, a so-called [...]
In a brilliant, new article on Nonprofits and Weblogs appearing recently in Nonprofit Online News, Michael Gilbert covers the gamut, from how long he’s been blogging (“longer than anyone else online except for Dave Winer…”), to the cost of publishing his own blog (“90% of the ongoing cost of publishing this blog is my own [...]
Boston-based Deborah Elizabeth Finn, nonprofit technology consultant and self-proclaimed cyber-yenta, says there are “Ten Things (Just Ten!) That Every Nonprofit Executive Needs to Know About Information Technology” — and she tells you what they are on her blog.
It’s a thoughtful, comprehensive list, one that would probably be just as invaluable to a [...]
Kudos to Lawrence M. Kimmel, chairman and CEO of Grey Direct, for speaking his mind and rallying the direct marketing troops to stand up and be counted – post haste.
“I’m frustrated,” writes Kimmel in the November 7 edition of DM News. “As direct marketers, this is our moment to shine. [...]
As an inveterate blogger (43,000 words and counting), I’m asked all the time why I blog and what I get out of it. For me, the reasons are countless, not the least of which it’s an easy, natural way for me to share my knowledge and experience as a direct marketer and to develop [...]
Forgive the short notice, but if you’re in Boston on November 9 and can spare the afternoon, there’s a blogging 101 workshop for “smart arts marketers” taking place at The Pilot House on Lewis Wharf.
Presented by Bill Cass – Director of Internet Marketing Strategies at Backbone Media, President of the Boston chapter of [...]
