If there’s one thing I enjoy almost as much as blogging, it’s demystifying blogging to those who don’t quite understand – yet – the power of this self-publishing platform, so I can’t tell you how excited I am to announce that I’ll be moderating a panel discussion next month on “The Pros – and [...]
“Love ‘em or hate ‘em, blogs are the real deal. Even if we deflate the hype and ignore the overly optimistic prognostications of the blog A-list evangelists, we still have an unmistakable, off-the-charts development with huge, ever-evolving implications,” writes Chief Marketing and Customer Satisfaction Officer of Cincinnati-based Intelliseek, Pete Blackshaw, in “The Pocket Guide to [...]
I haven’t finished reading it yet, but I’m enjoying Joseph Jaffe’s “Life After the 30-Second Spot” so much that I can’t wait any longer to post about it.
After all, I don’t have to read every single page to know I’m reading one of the year’s most important books on advertising and marketing.
It’s that [...]
In yet another sign of the new marketing times, the Salvation Army is making it possible for anyone who wants to ring a bell in front of one of its traditional red kettles during the Christmas season to do almost the same thing online.
Businesses, groups and individuals are invited to create their own personal red [...]
Practicing what it preaches, The Word of Mouth Marketing Association (WOMMA) recently spread the word that it’s launched the very first Web site devoted to teaching marketers how to use ethical word of mouth marketing techniques.
Entitled Word of Mouth Basic Training (WOMBAT), the site features original content in a new blog, podcast series [...]
Many nonprofit organizations are concerned about winning over the hearts of a new, younger generation of donors and instilling in them a sense of altruism and benevolence that will last a lifetime.
But not all of these organizations are doing what Children’s Hospital Boston is doing, going to great lengths to help parents introduce their [...]
Cause-Related Marketing, Direct Marketing, Fundraising, Marketing
