Monthly Archives: December 2005

NEDMA Discusses “The Pros — and Pitfalls — of Blogging”

Send to Kindle If there’s one thing I enjoy almost as much as blogging, it’s demystifying blogging to those who don’t quite understand – yet – the power of this self-publishing platform, so I can’t

“A Milestone Year for the Blogosphere,” Says Intelliseek’s Blackshaw

Send to Kindle“Love ’em or hate ’em, blogs are the real deal. Even if we deflate the hype and ignore the overly optimistic prognostications of the blog A-list evangelists, we still have an unmistakable, off-the-charts

I Believe in “Life After the 30-Second Spot”

Send to KindleI haven’t finished reading it yet, but I’m enjoying Joseph Jaffe’s “Life After the 30-Second Spot” so much that I can’t wait any longer to post about it. After all, I don’t have

Salvation Army’s Red Kettle Campaign Goes Online

Send to KindleIn yet another sign of the new marketing times, the Salvation Army is making it possible for anyone who wants to ring a bell in front of one of its traditional red kettles

The Word of Mouth Marketing Association Talks Up Its New Site

Send to KindlePracticing what it preaches, The Word of Mouth Marketing Association (WOMMA) recently spread the word that it’s launched the very first Web site devoted to teaching marketers how to use ethical word of

Children’s Hospital Boston’s “26 Steps” is a Giant Leap in Family Philanthropy

Send to KindleMany nonprofit organizations are concerned about winning over the hearts of a new, younger generation of donors and instilling in them a sense of altruism and benevolence that will last a lifetime. But