A New Marketing Commentator

I haven’t finished reading it yet, but I’m enjoying Joseph Jaffe’s “Life After the 30-Second Spot” so much that I can’t wait any longer to post about it.
After all, I don’t have to read every single page to know I’m reading one of the year’s most important books on advertising and marketing.
It’s that [...]

Bob Cargill Advertising, Branding, Direct Marketing, Marketing