Monthly Archives: January 2006
Running the Boston Marathon for Children’s Hospital Boston — Update
January 30, 2006 
Bob Cargill 
Send to KindleAs I first wrote in this space about three months ago, on April 17, I’ll be pounding the pavement once again
A “Star-Spangled” Testimonial for Word of Mouth Marketing
Send to KindleIf you live and breathe marketing so much that you make time to read about it here and elsewhere throughout the blogosphere, chances
The New England Direct Marketing Association’s Brave New Conference Blog
Send to KindleI’m pleased to announce that the New England Direct Marketing Association has just launched a blog to help promote its upcoming
The Ding Heard ‘Round the Marketing World
Send to KindleIt’s not the first branded desktop application to be used for marketing purposes, but it has certainly struck a chord with consumers and marketers
“Reverse Hunger Strike” Undertaken by Publicity-Starved Ad Exec
Send to KindleRobert Rosenthal, an award-winning advertising executive, and founder of the direct marketing agency Mothers of Invention (formerly known as Passaic Parc), is undertaking
Newport’s John Pannell: “Ask for a Test Package, Not a Proposal”
Send to KindleIn the November/December 2005 issue of NEDMA News, John Pannell, Founder and President of Newport Creative Communications (which, in
