Newport’s John Pannell: “Ask for a Test Package, Not a Proposal”
January 4th, 2006
In the November/December 2005 issue of NEDMA News, John Pannell, Founder and President of Newport Creative Communications (which, in the spirit of full disclosure, is the agency for which I work), questions the traditional client-agency RFP process.
John Pannell
Founder and President of Newport Creative Communications
“Personally, I don’t think nonprofit organizations should be making any [...]
