Robert Rosenthal, an award-winning advertising executive, and founder of the direct marketing agency Mothers of Invention (formerly known as Passaic Parc), is undertaking a reverse hunger strike to call attention to serious problems that exist in the advertising industry – problems with significant economic impact.

“Every day, people in this business encounter a lack of respect, a lack of understanding of the value of what we do, and a stunning lack of loyalty. Hopefully, my reverse hunger strike will get people talking about these problems and improve working conditions. When that happens, we all win,” says Rosenthal.

Rosenthal, a Sudbury neighbor of mine and fellow member of the New England Direct Marketing Association, is going on this rather unusual strike in conjunction with the launch of his agency’s new moniker, Web site and –yes, you guessed it — blog.

Instead of wishing my friend bon chance, perhaps bon appetit would be more appropriate.

But seriously. Congratulations, Robert. You’ve always done things in a, well, supersized way!

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