Comments on: The Ding Heard ‘Round the Marketing World http://anewmarketingcommentator.com/2006/01/16/the-ding-heard-round-the-marketing-world Written by creative director, copywriter and communications strategist, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on direct marketing and advertising trends, developments, topics and issues. Tue, 07 Oct 2008 18:37:04 +0000 http://wordpress.org/?v=1.5.1.3 by: Mitchel Ahern http://anewmarketingcommentator.com/2006/01/16/the-ding-heard-round-the-marketing-world#comment-581 Tue, 04 Apr 2006 18:21:42 +0000 http://anewmarketingcommentator.com/2006/01/16/the-ding-heard-round-the-marketing-world#comment-581 Great article on branded desktop application (BDA) space. The company I work for, AdTools (www.adtoolsinc.com) builds just these sorts of applications for our clients (we're actually referenced in the Herald article). For your amusement here are is a suite of BDAs we built this season for Vail Resorts: Vail Resorts Desktop SnowMate™ Suite (PC Communicator, ScreenMate and Microbar; Mac Communicator; Mac Widget; IE Toolbar) Snow conditions, news, and entertaining content for all five resorts in PC, Mac and IE Toolbar format. • Snow and weather conditions • News and events • Updating photo/video galleries • Snowboard and skier ScreenMate • Animated snow condition alerts • Mountain-cam images • Screensavers, wallpapers, and animated ecards • Mac Communicator, Mac Widget, IE Toolbar Download all elements of the SnowMate Suite by clicking this links: http://downldcl.adtoolsinc.com/dl?FI=1077 (Landing Page) Great article on branded desktop application (BDA) space. The company I work for, AdTools (www.adtoolsinc.com) builds just these sorts of applications for our clients (we’re actually referenced in the Herald article). For your amusement here are is a suite of BDAs we built this season for Vail Resorts:

Vail Resorts Desktop SnowMate™ Suite
(PC Communicator, ScreenMate and Microbar; Mac Communicator; Mac Widget; IE Toolbar)

Snow conditions, news, and entertaining content for all five resorts in PC, Mac and IE Toolbar format.

• Snow and weather conditions
• News and events
• Updating photo/video galleries
• Snowboard and skier ScreenMate
• Animated snow condition alerts
• Mountain-cam images
• Screensavers, wallpapers, and animated ecards
• Mac Communicator, Mac Widget, IE Toolbar

Download all elements of the SnowMate Suite by clicking this links:
http://downldcl.adtoolsinc.com/dl?FI=1077 (Landing Page)

]]> by: Bob Cargill http://anewmarketingcommentator.com/2006/01/16/the-ding-heard-round-the-marketing-world#comment-522 Fri, 20 Jan 2006 16:07:48 +0000 http://anewmarketingcommentator.com/2006/01/16/the-ding-heard-round-the-marketing-world#comment-522 Thanks so much for the comments, Bob and Dianna. Just to clarify: While the DING campaign, from the get-go, was all about the desktop application, Staples only recently made its Easy Button downloadable to computer desktops, after having seen just how well the concept resonated with consumers elsewhere. Thanks so much for the comments, Bob and Dianna. Just to clarify: While the DING campaign, from the get-go, was all about the desktop application, Staples only recently made its Easy Button downloadable to computer desktops, after having seen just how well the concept resonated with consumers elsewhere.

]]> by: Dianna Huff http://anewmarketingcommentator.com/2006/01/16/the-ding-heard-round-the-marketing-world#comment-521 Fri, 20 Jan 2006 10:39:50 +0000 http://anewmarketingcommentator.com/2006/01/16/the-ding-heard-round-the-marketing-world#comment-521 I agree with Bob McCarthy. I didn't know the "Easy" campaign was for a button to put on my computer desktop in order to make it easier to buy from Staples. For me, it was already easy. It's why I shop there for office supplies. Great presentation on blogs last night at NEDMA! Dianna Huff DH Communications, Inc. I agree with Bob McCarthy. I didn’t know the “Easy” campaign was for a button to put on my computer desktop in order to make it easier to buy from Staples. For me, it was already easy. It’s why I shop there for office supplies.

Great presentation on blogs last night at NEDMA!

Dianna Huff
DH Communications, Inc.

]]> by: Bob McCarthy http://anewmarketingcommentator.com/2006/01/16/the-ding-heard-round-the-marketing-world#comment-518 Mon, 16 Jan 2006 16:31:10 +0000 http://anewmarketingcommentator.com/2006/01/16/the-ding-heard-round-the-marketing-world#comment-518 Thanks for the insight, Bob I never understood the "Easy Button" campaign. I thought it was a gimmicky visual to emphasize how easy it is to shop at Staples. I never knew that this was something that you actually put on your computer screen. It sounds like a great idea, but it never got through to me. I'm sure others missed it too. To be sure, the Staples commercials are fun and entertaining, but I wonder if they should do more to explain themselves. Bob McCarthy McCarthy & King Marketing Milford, MA Thanks for the insight, Bob

I never understood the “Easy Button” campaign. I thought it was a gimmicky visual to emphasize how easy it is to shop at Staples.

I never knew that this was something that you actually put on your computer screen.

It sounds like a great idea, but it never got through to me. I’m sure others missed it too.

To be sure, the Staples commercials are fun and entertaining, but I wonder if they should do more to explain themselves.

Bob McCarthy
McCarthy & King Marketing
Milford, MA

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