http://anewmarketingcommentator.com/2006/01/25/a-great-testimonial-for-the-word-of-mouth-marketing-association Written by creative director, copywriter and communications strategist, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on direct marketing and advertising trends, developments, topics and issues. Fri, 21 Nov 2008 01:22:29 +0000 http://wordpress.org/?v=1.5.1.3 http://anewmarketingcommentator.com/2006/01/25/a-great-testimonial-for-the-word-of-mouth-marketing-association#comment-527 Fri, 27 Jan 2006 23:29:38 +0000 http://anewmarketingcommentator.com/2006/01/25/a-great-testimonial-for-the-word-of-mouth-marketing-association#comment-527 In response to Natalie's post... you should check out the successes that Boston-Based Bzz Agent, Inc. is having (www.bzzagent.com). CEO & Founder, Dave Balter has not only managed to make WOMM happen for best-selling authors, and companies like Dunkin Donuts, Black & Decker, Monster.com, AirTran, March of Dimes and Sun Microsystems, to name a few, but has just secured $13.75 million in venture capital to "rock on" with this awesome concept (see:http://www.bzzagent.com/pages/Press_Releases.jsp). They have it down in terms of identifying "key players." I'm one of their "Bzz Agents" and actively take part in 2-3 campaigns a month. It's great to see how it's done, experience their CRM, watch the results – and get some freebies of the products along the way! WOMM works, and this example is just one of many that prove it's here to stay. P.S. And check out the great marketing quotes that are scattered on BzzAgent's web site - truly inspirational, and good reading! In response to Natalie’s post… you should check out the successes that Boston-Based Bzz Agent, Inc. is having (www.bzzagent.com). CEO & Founder, Dave Balter has not only managed to make WOMM happen for best-selling authors, and companies like Dunkin Donuts, Black & Decker, Monster.com, AirTran, March of Dimes and Sun Microsystems, to name a few, but has just secured $13.75 million in venture capital to “rock on” with this awesome concept (see:http://www.bzzagent.com/pages/Press_Releases.jsp). They have it down in terms of identifying “key players.” I’m one of their “Bzz Agents” and actively take part in 2-3 campaigns a month. It’s great to see how it’s done, experience their CRM, watch the results – and get some freebies of the products along the way! WOMM works, and this example is just one of many that prove it’s here to stay.
P.S. And check out the great marketing quotes that are scattered on BzzAgent’s web site - truly inspirational, and good reading!

]]> http://anewmarketingcommentator.com/2006/01/25/a-great-testimonial-for-the-word-of-mouth-marketing-association#comment-526 Thu, 26 Jan 2006 22:22:32 +0000 http://anewmarketingcommentator.com/2006/01/25/a-great-testimonial-for-the-word-of-mouth-marketing-association#comment-526 I would be curious to hear how others are going about word-of-mouth marketing...the original "viral" marketing strategy. I have been perusing but have not yet joined WOMMA (Word Of Mouth Marketing Association). My hesitation lies in wondering if we can actually plan a word of mouth campaign, or if that is something that by its very nature is organic. I don't believe womm (to borrow their acronym) is necessarily the "wave of the future" because I think it's been the "wave" all along... all these "little" companies, and "little" movies, and "little" products that go BAM! in the marketplace and become household names do so because of womm and yet we act surprised every time it happens. So if womm an organic form of marketing and all you need to make it happen is a likeable product/service and exposure to just a few of the right people, then how much of a strategic campaign can be planned around making it happen? How do you identify the key players for spreading the word? How do you measure it for success? I would be curious to hear how others are going about word-of-mouth marketing…the original “viral” marketing strategy. I have been perusing but have not yet joined WOMMA (Word Of Mouth Marketing Association). My hesitation lies in wondering if we can actually plan a word of mouth campaign, or if that is something that by its very nature is organic. I don’t believe womm (to borrow their acronym) is necessarily the “wave of the future” because I think it’s been the “wave” all along… all these “little” companies, and “little” movies, and “little” products that go BAM! in the marketplace and become household names do so because of womm and yet we act surprised every time it happens. So if womm an organic form of marketing and all you need to make it happen is a likeable product/service and exposure to just a few of the right people, then how much of a strategic campaign can be planned around making it happen? How do you identify the key players for spreading the word? How do you measure it for success?

]]>