I’ve never met Yvonne DiVita, but I feel like I’ve known her for a long, long time.
Sure, that’s in part a credit to the camaraderie of the blogosphere, where many of us who have been out here for any significant period of time (in my case, just over two years and [...]
Earlier in the week, I posted here on A New Marketing Commentator what I called “my career imperative, my own personal brand mantra, my clarion call to any potential employer who will listen and accede to my dream of a new and even better way of doing my work.”
And while I suppose what I wrote [...]
If you know of an organization that’s looking for an experienced direct marketer and enthusiastic, entrepreneurial creative director, copywriter, blogger and public speaker, I know of someone who fits the bill.
Moi.
Yes, I’m here to tell you that even though my employment with one company has just recently come to an end, I have no [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations
Congratulations to my fellow New England direct marketer, Alan Rosenspan, for being chosen by the John Caples International Awards committee to receive the prestigious Andi Emerson Award, honoring his years of “exemplary service to the creative community.”
As reported today in DM News, the award will be presented to him on March 2 in [...]
Not unlike Howard Dean did with his phenomenally successful – and groundbreaking – Web-based campaign in 2004, Massachusetts democratic gubernatorial candidate Deval Patrick is leveraging today’s new online marketing tools to bring in more donations and, ultimately, votes.
According to an article that appeared in The Boston Globe on December 31, 2005 (the [...]
If you’ve haven’t discovered Gather yet, it’s certainly an interesting concept and yet another testimony to the burgeoning blogosphere.
“Gather is a place for you to connect with people who share your passions. It’s a place where you can contribute thought, art, commentary, or inspiration. We will reward you for all the great [...]
Like Debbie Weil (a highly regarded online marketing consultant specializing in new media strategies), I couldn’t feel more strongly that fear is what’s keeping many Fortune 500 companies from staking a rightful – and long overdue – claim in the blogosphere.
To blog or not to blog is largely a top-down, C-level decision, and [...]
Given that I’ve recently become a free agent (although keeping up with A New Marketing Commentator sometimes seems like a job in and of itself), I thought it would be a good time to write about my friend and fellow New England direct marketer, George Mercer, and the networking group he runs for job seekers [...]
“Savvy companies that leverage the power of blogging will have a competitive advantage…[and] those that don’t understand the potential of this valuable tool will lag behind,” say authors and blogging experts Shel Holtz and Ted Demopoulos.
By way of their soon-to-be-published, new book, “Blogging for Business: Everything You Need to Know and Why [...]
