Monthly Archives: February 2006

Yvonne DiVita: Author, Marketer and Publisher of Two Blogs, Lip-Sticking and A-ha!

Send to KindleI’ve never met Yvonne DiVita, but I feel like I’ve known her for a long, long time. Sure, that’s in part a credit to the camaraderie of the blogosphere, where many of us

Thank You, Blogosphere

Send to KindleEarlier in the week, I posted here on A New Marketing Commentator what I called “my career imperative, my own personal brand mantra, my clarion call to any potential employer who will listen

A Career Imperative at the Crossroads of Change

Send to KindleIf you know of an organization that’s looking for an experienced direct marketer and enthusiastic, entrepreneurial creative director, copywriter, blogger and public speaker, I know of someone who fits the bill. Moi. Yes,

Alan Rosenspan to Receive Caples’ Andi Emerson Award

Send to KindleCongratulations to my fellow New England direct marketer, Alan Rosenspan, for being chosen by the John Caples International Awards committee to receive the prestigious Andi Emerson Award, honoring his years of “exemplary service

Deval Patrick’s Online Fundraising Campaign

Send to KindleNot unlike Howard Dean did with his phenomenally successful – and groundbreaking – Web-based campaign in 2004, Massachusetts democratic gubernatorial candidate Deval Patrick is leveraging today’s new online marketing tools to bring in

Let’s Gather Together on, well, Gather

Send to KindleIf you’ve haven’t discovered Gather yet, it’s certainly an interesting concept and yet another testimony to the burgeoning blogosphere. “Gather is a place for you to connect with people who share your passions.

Instead of the Black Door, It’s a New Blog

Send to KindleLike Debbie Weil (a highly regarded online marketing consultant specializing in new media strategies), I couldn’t feel more strongly that fear is what’s keeping many Fortune 500 companies from staking a rightful –

George Mercer’s Marketing Professionals Network

Send to KindleGiven that I’ve recently become a free agent (although keeping up with A New Marketing Commentator sometimes seems like a job in and of itself), I thought it would be a good time

“Blogging for Business: Everything You Need to Know and Why You Should Care”

Send to Kindle “Savvy companies that leverage the power of blogging will have a competitive advantage…[and] those that don’t understand the potential of this valuable tool will lag behind,” say authors and blogging experts Shel