Monthly Archives: February 2006

Yvonne DiVita: Author, Marketer and Publisher of Two Blogs, Lip-Sticking and A-ha!

I’ve never met Yvonne DiVita, but I feel like I’ve known her for a long, long time. Sure, that’s in part a credit to the camaraderie of the blogosphere, where many of us who have been out

Thank You, Blogosphere

Earlier in the week, I posted here on A New Marketing Commentator what I called “my career imperative, my own personal brand mantra, my clarion call to any potential employer who will listen and accede to my

A Career Imperative at the Crossroads of Change

If you know of an organization that’s looking for an experienced direct marketer and enthusiastic, entrepreneurial creative director, copywriter, blogger and public speaker, I know of someone who fits the bill. Moi. Yes, I’m here to tell

Alan Rosenspan to Receive Caples’ Andi Emerson Award

Congratulations to my fellow New England direct marketer, Alan Rosenspan, for being chosen by the John Caples International Awards committee to receive the prestigious Andi Emerson Award, honoring his years of “exemplary service to the creative community.”

Deval Patrick’s Online Fundraising Campaign

Not unlike Howard Dean did with his phenomenally successful – and groundbreaking – Web-based campaign in 2004, Massachusetts democratic gubernatorial candidate Deval Patrick is leveraging today’s new online marketing tools to bring in more donations and, ultimately,

Let’s Gather Together on, well, Gather

If you’ve haven’t discovered Gather yet, it’s certainly an interesting concept and yet another testimony to the burgeoning blogosphere. “Gather is a place for you to connect with people who share your passions. It’s a place where

Instead of the Black Door, It’s a New Blog

Like Debbie Weil (a highly regarded online marketing consultant specializing in new media strategies), I couldn’t feel more strongly that fear is what’s keeping many Fortune 500 companies from staking a rightful – and long overdue –

George Mercer’s Marketing Professionals Network

Given that I’ve recently become a free agent (although keeping up with A New Marketing Commentator sometimes seems like a job in and of itself), I thought it would be a good time to write about my

“Blogging for Business: Everything You Need to Know and Why You Should Care”

“Savvy companies that leverage the power of blogging will have a competitive advantage…[and] those that don’t understand the potential of this valuable tool will lag behind,” say authors and blogging experts Shel Holtz and Ted Demopoulos. By