Ted Demopoulos (public speaker, consultant, blogger and co-author – with Shel Holtz – of the book, “Blogging for Business” ), guest posting on Business BlogWire, writes about the four types of business blogs…
1) Internal blogs: Internal blogs are used for internal company or project communications, and are not available on the Internet.
2) Problogs: I call [...]
Bob Cargill Advertising, Blogging, Direct Marketing, Marketing, Public Relations
Writing in the March 27 issue of Sports Illustrated, Chris Ballard notches a refreshingly candid, thoroughly modern story about his online brethren: the journalists, columnists, reporters and, yes, just plain bloggers who cover sports on the Web. From the lead-in…
The Internet is changing sports coverage. Columnists who seldom leave their [...]
Bob Cargill Blogging, Miscellaneous
A little more than five months ago, I wrote right here about Union Square Ventures, an early stage venture capital firm that had shed its Web site entirely and instead staked a claim in the blogosphere.
That was them. This is Hill Holliday we’re talking about now. Yes, not just one of [...]
Bob Cargill Advertising, Blogging, Direct Marketing, Marketing
In case you missed it, the Web Marketing Association (WMA) recently released its Internet Standards Assessment Report (ISAR), which “provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations since 1997.”
You can sign up to get your own free copy of this report here.
In his [...]
Bob Cargill Advertising, Blogging, Copywriting, Direct Marketing, Marketing, Public Relations
If you’ve been reading A New Marketing Commentator over the course of the last few months, you know that in less than five weeks, I’ll be running the Boston Marathon once again for one of the best pediatric hospitals in the country, Children’s Hospital Boston.
This year I have pledged to raise a minimum of $3,500 [...]
Bob Cargill Advertising, Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations
In a conversation with Allan Hoffman on Monster, Scott Allen and David Teten, authors of “The Virtual Handshake: Opening Doors and Closing Deals Online” (a book I’ve written about before in this space and which my neighbor to the north, Ted Demopoulos, just reviewed on his blog), explain how to use social software [...]
Bob Cargill Advertising, Blogging, Branding, Marketing, Public Relations
If you’ve ever been between jobs, you know how much of a challenge it is to stand out in a crowd of those who are ambitiously jockeying for the same gig.
After all, chances are you’re just one of dozens, if not hundreds, with relatively similar credentials in line for that one plum position. [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations
As you may recall, I announced here in January that the New England Direct Marketing Association had launched a blog to help promote its upcoming conference, NEDMA ’06, It’s a Brave New World.
I also told you that, in addition to my position as co-chair of this conference, I couldn’t be more excited to be taking [...]
Bob Cargill Advertising, Blogging, Branding, Direct Marketing, Marketing
In an article published recently in his firm’s newsletter, David Baker, Principal of ReCourses, Inc., a management consulting firm that works exclusively with public relations, advertising, and design firms, makes the rather startling claim that “your clients care more about how the work is managed and delivered than the work itself.”
At first, that notion may [...]
Bob Cargill Advertising, Branding, Client Service, Direct Marketing, Fundraising, Marketing, Public Relations
