Monthly Archives: March 2006

Ted Demopoulos on BusinessBlogWire: The Four Types of Business Blogs

Ted Demopoulos (public speaker, consultant, blogger and co-author – with Shel Holtz – of the book, “Blogging for Business” ), guest posting on Business BlogWire, writes about the four types of business blogs… 1) Internal blogs: Internal blogs are used

Sports Illustrated: “Start Your Own Blog”

Writing in the March 27 issue of Sports Illustrated, Chris Ballard notches a refreshingly candid, thoroughly modern story about his online brethren: the journalists, columnists, reporters and, yes, just plain bloggers who cover sports on the Web. From the lead-in…

Hill Holliday Enters the Blogosphere in a Big Way

A little more than five months ago, I wrote right here about Union Square Ventures, an early stage venture capital firm that had shed its Web site entirely and instead staked a claim in the blogosphere. That was them. This

Web Marketing Association’s Study Scores PR Web Sites Low

In case you missed it, the Web Marketing Association (WMA) recently released its Internet Standards Assessment Report (ISAR), which “provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations since 1997.” You

Boston Marathon Runner Up for Bid on eBay for Children’s Hospital Boston

If you’ve been reading A New Marketing Commentator over the course of the last few months, you know that in less than five weeks, I’ll be running the Boston Marathon once again for one of the best pediatric hospitals in

Using Blogs to “Connect Up”

In a conversation with Allan Hoffman on Monster, Scott Allen and David Teten, authors of “The Virtual Handshake: Opening Doors and Closing Deals Online” (a book I’ve written about before in this space and which my neighbor to the north,

Using Direct Mail to Land a New Job

If you’ve ever been between jobs, you know how much of a challenge it is to stand out in a crowd of those who are ambitiously jockeying for the same gig. After all, chances are you’re just one of dozens,

How to Subscribe to the NEDMA Conference Blog — and Maybe Win a $10 Starbucks Card for the Effort

Send to Kindle As you may recall, I announced here in January that the New England Direct Marketing Association had launched a blog to help promote its upcoming conference, NEDMA ’06, It’s a Brave New World. I also told you

David Baker: “Clients Care More About How the Work is Managed and Delivered Than the Work Itself”

In an article published recently in his firm’s newsletter, David Baker, Principal of ReCourses, Inc., a management consulting firm that works exclusively with public relations, advertising, and design firms, makes the rather startling claim that “your clients care more about