David Baker: “Clients Care More About How the Work is Managed and Delivered Than the Work Itself”
March 1st, 2006
In an article published recently in his firm’s newsletter, David Baker, Principal of ReCourses, Inc., a management consulting firm that works exclusively with public relations, advertising, and design firms, makes the rather startling claim that “your clients care more about how the work is managed and delivered than the work itself.”
At first, that notion may [...]
Advertising, Branding, Client Service, Direct Marketing, Fundraising, Marketing, Public Relations
