Comments on: Using Direct Mail to Land a New Job http://anewmarketingcommentator.com/2006/03/07/using-direct-mail-to-land-a-new-job Written by copywriter, creative director and social media marketer, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today. Mon, 08 Mar 2010 14:48:40 -0600 http://wordpress.org/?v=abc hourly 1 By: Yvonne DiVita http://anewmarketingcommentator.com/2006/03/07/using-direct-mail-to-land-a-new-job/comment-page-1#comment-561 Yvonne DiVita Wed, 08 Mar 2006 11:27:47 +0000 http://anewmarketingcommentator.com/?p=145#comment-561 Bob, you're hired! If only! This is the kind of creative thinking more companies need. You're sure to get noticed - and end up consuming lots of coffee! Posting about this on your blog is also a mark of genious. I'm back here cheering for you. Ah, someday I'll say, I knew him when. Cheers! Bob, you’re hired! If only! This is the kind of creative thinking more companies need. You’re sure to get noticed – and end up consuming lots of coffee! Posting about this on your blog is also a mark of genious. I’m back here cheering for you. Ah, someday I’ll say, I knew him when. Cheers!

]]> By: Belinda Brewster http://anewmarketingcommentator.com/2006/03/07/using-direct-mail-to-land-a-new-job/comment-page-1#comment-560 Belinda Brewster Tue, 07 Mar 2006 17:02:02 +0000 http://anewmarketingcommentator.com/?p=145#comment-560 Bob- Great creative! It's no wonder you're so well regarded in our field. I know the coffee ring touch is a proven, tested response opening device. I know David Yale used it on a renewal package that has done gangbusters for years. I hope to see this package entered next year in NEDMA's Marketing on a Shoestring category. Good Luck! Can't wait to hear the results and where you've landed! All the best. Belinda Bob-

Great creative! It’s no wonder you’re so well regarded in our field. I know the coffee ring touch is a proven, tested response opening device. I know David Yale used it on a renewal package that has done gangbusters for years. I hope to see this package entered next year in NEDMA’s Marketing on a Shoestring category.

Good Luck! Can’t wait to hear the results and where you’ve landed!

All the best.

Belinda

]]> By: Jeff Kopito http://anewmarketingcommentator.com/2006/03/07/using-direct-mail-to-land-a-new-job/comment-page-1#comment-558 Jeff Kopito Tue, 07 Mar 2006 14:03:19 +0000 http://anewmarketingcommentator.com/?p=145#comment-558 Hey Bob: Really enjoyed how you generated this idea. Would love to know how it worked out. As a followup - to either "responders" or non-responders" - how about a copy of the book Blink itself? May want to do it as a thank you if your original target list was rather lenghty... Mail it out in a color padded mailer - you can also use a customized postage stamp made with your own graphic or image - see http://photo.stamps.com/PhotoStamps/?source=si10985886 You can use the image of a coffee cup (can't use any promotional image so it would have to be a generic cup). I'm rootin' for ya! - Jeff Hey Bob:

Really enjoyed how you generated this idea. Would love to know how it worked out.

As a followup – to either “responders” or non-responders” – how about a copy of the book Blink itself?

May want to do it as a thank you if your original target list was rather lenghty…

Mail it out in a color padded mailer – you can also use a customized postage stamp made with your own graphic or image – see http://photo.stamps.com/PhotoStamps/?source=si10985886

You can use the image of a coffee cup (can’t use any promotional image so it would have to be a generic cup).

I’m rootin’ for ya!

- Jeff

]]>