Last Friday, I was invited by my friend, Leslie Dangel, to deliver a guest lecture to a class of marketing students she teaches at Stonehill College in Easton, Massachusetts. She’s asked me on a number of occasions in the past, and I always enjoy the experience.
This time around was no different. [...]
Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing
“Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer their logos,” write Bill Schley and Carl Nichols, Jr. (partners at david, inc., an international brand consulting firm), in Chapter Two of [...]
Advertising, Branding, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing
Thank you once again to those of you who sponsored my participation in the Boston Marathon this year. You helped me raise a personal record total of $3,550 – and counting – for Children’s Hospital Boston.
I can’t tell you how grateful I am for your support.
I’m sure I’ll be writing [...]
Advertising, Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing
Going a long way towards validating all the time more and more ambitious professionals are spending in the blogosphere, the most recent edition of the Boston Sunday Globe lists eight reasons blogging helps your career.
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your [...]
So many advertising, marketing and public relations agencies are dipping their collective toes in the blogosphere lately that unless it’s the likes of Hill Holliday or Edelman we’re talking about, it’s not really big news anymore when any single one of them takes the plunge.
That was certainly not the case as recently as just a [...]
Advertising, Blogging, Branding, Direct Marketing, Fundraising, Marketing, Public Relations
I’ve been blogging for more than two years now, and I can’t say there haven’t been days when I’ve wondered if all the time and energy I put into A New Marketing Commentator is worth it.
But last Thursday wasn’t one of them.
That was when the 25th Annual New England Direct [...]
Blogging, Copywriting, Direct Marketing, Fundraising, Marketing
Less than two weeks from now (April 17), I’ll be running yet another Boston Marathon (it’ll be the eighth time I’ve made the same journey, the fifth time for charity), and I can’t tell you how much I’m looking forward to this very special day.
I’ve enjoyed running since I was knee-high to a [...]
Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Public Relations
I suppose I could change my name to BB CRGL.
And as for my blog, that could be reinvented as NW MKTNG CMNTTR, or some other such cryptic arrangement of letters, sans vowels.
That, at least according to an article I read in the March 19 edition of the Boston Sunday Globe (“Merchants [...]
Advertising, Branding, Copywriting, Direct Marketing, Marketing
