Monthly Archives: April 2006

Student Blogs: A Sign of What’s to Come

Send to KindleLast Friday, I was invited by my friend, Leslie Dangel, to deliver a guest lecture to a class of marketing students she teaches at Stonehill College in Easton, Massachusetts. She’s asked me on

Why Johnny Can’t Brand: “Action is Branding”

Send to Kindle “Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer

A Memorable Boston Marathon Experience for More Reasons Than One

Send to KindleThank you once again to those of you who sponsored my participation in the Boston Marathon this year. You helped me raise a personal record total of $3,550 – and counting – for

Boston Sunday Globe: “Blogs ‘Essential’ to a Good Career

Send to KindleGoing a long way towards validating all the time more and more ambitious professionals are spending in the blogosphere, the most recent edition of the Boston Sunday Globe lists eight reasons blogging helps

It’s Easy to Fall Silent Amidst the New Din of Agency Blogs

Send to KindleSo many advertising, marketing and public relations agencies are dipping their collective toes in the blogosphere lately that unless it’s the likes of Hill Holliday or Edelman we’re talking about, it’s not really

A New Marketing Commentator Wins NEDMA Gold

Send to KindleI’ve been blogging for more than two years now, and I can’t say there haven’t been days when I’ve wondered if all the time and energy I put into A New Marketing Commentator

Please Sponsor Bob’s Boston Marathon Run for Children’s Hospital Boston

Send to KindleLess than two weeks from now (April 17), I’ll be running yet another Boston Marathon (it’ll be the eighth time I’ve made the same journey, the fifth time for charity), and I can’t

Lose the Vowels, Gain a Following

Send to KindleI suppose I could change my name to BB CRGL. And as for my blog, that could be reinvented as NW MKTNG CMNTTR, or some other such cryptic arrangement of letters, sans vowels.