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	<title>Comments on: Lose the Vowels, Gain a Following</title>
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	<link>http://anewmarketingcommentator.com/2006/04/03/lose-the-vowels-gain-a-following</link>
	<description>Written by copywriter, creative director and social media consultant, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today.</description>
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		<title>By: Jeff Kopito</title>
		<link>http://anewmarketingcommentator.com/2006/04/03/lose-the-vowels-gain-a-following/comment-page-1#comment-579</link>
		<dc:creator>Jeff Kopito</dc:creator>
		<pubDate>Mon, 03 Apr 2006 13:35:24 +0000</pubDate>
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		<description>Hey Bob:

Back in the day, when I used to ride the subway, there was a billboard ad that read &quot;if u cn rd ths, u cn gt a gd jb wth hi pay&quot;

It was an ad for a court stenography school - the original &quot;instant messaging&quot;. 

Unfortunately, the &quot;instant message&quot; has taken over our culture. I somehow think that our use of language reflacts our use - and abuse - of time. 

As an elder in the graphic arts, who has watched the evolution of even the simplest devices - rotary phones to pushbutton, slow turning fax machines that took nearly twenty minutes a page to machines that now transmit and print a page every few seconds, snail mail to email to instant messaging - I&#039;ve also seen a lack of patience and lack of tendency to think projects thru to completion amongst my younger peers. I know that I&#039;ll catch heck for this - but I find myself saying more to others as well as to myself to &quot;slow down&quot; and consider the consequences of the shortcuts we&#039;re taking.

Or as we say in our industry, there never seems to be enough time to do it right, but always time to do it again.

Speed over content, delivery over quality, etc.

- Jeff Kopito

PS - Heck, I&#039;m guilty of it too. When I was searching for a domain name for a web coding service I developed, I settled on Webasx - a shortened name for Web Basics.
Eck - I still have to spell it out for everyone and no one seems to prounounce it correctly, Except for those youngsters that surround me... :-)</description>
		<content:encoded><![CDATA[<p>Hey Bob:</p>
<p>Back in the day, when I used to ride the subway, there was a billboard ad that read &#8220;if u cn rd ths, u cn gt a gd jb wth hi pay&#8221;</p>
<p>It was an ad for a court stenography school &#8211; the original &#8220;instant messaging&#8221;. </p>
<p>Unfortunately, the &#8220;instant message&#8221; has taken over our culture. I somehow think that our use of language reflacts our use &#8211; and abuse &#8211; of time. </p>
<p>As an elder in the graphic arts, who has watched the evolution of even the simplest devices &#8211; rotary phones to pushbutton, slow turning fax machines that took nearly twenty minutes a page to machines that now transmit and print a page every few seconds, snail mail to email to instant messaging &#8211; I&#8217;ve also seen a lack of patience and lack of tendency to think projects thru to completion amongst my younger peers. I know that I&#8217;ll catch heck for this &#8211; but I find myself saying more to others as well as to myself to &#8220;slow down&#8221; and consider the consequences of the shortcuts we&#8217;re taking.</p>
<p>Or as we say in our industry, there never seems to be enough time to do it right, but always time to do it again.</p>
<p>Speed over content, delivery over quality, etc.</p>
<p>- Jeff Kopito</p>
<p>PS &#8211; Heck, I&#8217;m guilty of it too. When I was searching for a domain name for a web coding service I developed, I settled on Webasx &#8211; a shortened name for Web Basics.<br />
Eck &#8211; I still have to spell it out for everyone and no one seems to prounounce it correctly, Except for those youngsters that surround me&#8230; <img src='http://anewmarketingcommentator.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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