Why Johnny Can’t Brand: “Action is Branding”
April 24th, 2006
“Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer their logos,” write Bill Schley and Carl Nichols, Jr. (partners at david, inc., an international brand consulting firm), in Chapter Two of [...]
Advertising, Branding, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing
