Archive

Archive for May, 2006

A New Marketing Commentator Goes on Hiatus

May 10th, 2006

After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]

Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations

A Few Words on Word of Mouth Marketing, Part Two

May 5th, 2006

Two days ago, I wrote here in this space about word of mouth marketing, the Word of Mouth Marketing Association and BzzAgent. Today’s post is a continuation of that same article, in which I write about my own personal use of word of mouth marketing on behalf of BzzAgent and its client, Atkins Advantage [...]

Bob Cargill Advertising, Blogging, Branding, Direct Marketing, Fundraising, Marketing, Public Relations

A Few Words on Word of Mouth Marketing, Part One

May 3rd, 2006

Unofficially, word of mouth marketing has been around for a long time, but only in the last few years has it been so formally recognized and widely embraced as a bona fide discipline and tool of our trade.
Given such sudden appeal, it’s understandable that a relatively new association of the same name is experiencing a [...]

Bob Cargill Advertising, Branding, Direct Marketing, Fundraising, Marketing, Public Relations

Blog, Interrupted

May 1st, 2006

After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
I’ve spent between five and ten hours a week since February of 2004 in the blogosphere, most of [...]

Bob Cargill Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations