A Few Words on Word of Mouth Marketing, Part One
May 3rd, 2006
Unofficially, word of mouth marketing has been around for a long time, but only in the last few years has it been so formally recognized and widely embraced as a bona fide discipline and tool of our trade.
Given such sudden appeal, it’s understandable that a relatively new association of the same name is experiencing a [...]
Advertising, Branding, Direct Marketing, Fundraising, Marketing, Public Relations
