Comments on: Social Media is a Team Sport, Not a Solo Act http://anewmarketingcommentator.com/2009/08/10/social-media-is-a-team-sport-not-a-solo-act Written by copywriter, creative director and social media consultant, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today. Sun, 29 Jan 2012 23:57:35 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: The Best of What I’ve Posted Here in the Last Year « A New Marketing Commentator http://anewmarketingcommentator.com/2009/08/10/social-media-is-a-team-sport-not-a-solo-act/comment-page-1#comment-48937 The Best of What I’ve Posted Here in the Last Year « A New Marketing Commentator Mon, 28 Jun 2010 17:14:23 +0000 http://anewmarketingcommentator.com/?p=609#comment-48937 [...] To read the rest of Social Media is a Team Sport, Not a Solo Act, click here. [...] [...] To read the rest of Social Media is a Team Sport, Not a Solo Act, click here. [...]

]]> By: 10 Ways to Succeed in Social Media, Part Five « A New Marketing Commentator http://anewmarketingcommentator.com/2009/08/10/social-media-is-a-team-sport-not-a-solo-act/comment-page-1#comment-48758 10 Ways to Succeed in Social Media, Part Five « A New Marketing Commentator Tue, 16 Feb 2010 17:31:14 +0000 http://anewmarketingcommentator.com/?p=609#comment-48758 [...] I wrote in a previous blog post (Social Media is a Team Sport, Not a Solo Act)…  An exceptional writer with a strong body of knowledge, a charismatic personality and a [...] [...] I wrote in a previous blog post (Social Media is a Team Sport, Not a Solo Act)…  An exceptional writer with a strong body of knowledge, a charismatic personality and a [...]

]]> By: Greg Wood http://anewmarketingcommentator.com/2009/08/10/social-media-is-a-team-sport-not-a-solo-act/comment-page-1#comment-48502 Greg Wood Mon, 10 Aug 2009 21:58:53 +0000 http://anewmarketingcommentator.com/?p=609#comment-48502 Bob - My take is that over time roles in social media will expand to cover some of the sub-specialties. A client of mine is the social media manager for a software company. He is the one and only person at the company that has anything to do with social media. Over lunch, he complained that even though he has full support from the CEO, he just can't get everything done that should be done. Most of his job is spent educating internal resources on what social media is and what it can do and the rest is spent maintaining relationships with influential bloggers and industry press. In his spare time, he Tweets and Facebooks. He's frustrated because he knows he can be much more successful Success in social media comes down to two driving factors, people and content. It is a time intensive task to establish and maintain thousands in not hundred of thousands relationships. Content needs to be fresh, frequent, and digestible. Think 30 quality but inexpensive one minute videos versus one 30 second spot. To make that happen it requires all the titles Bob lists in the post and probably a few more. Bob – My take is that over time roles in social media will expand to cover some of the sub-specialties. A client of mine is the social media manager for a software company. He is the one and only person at the company that has anything to do with social media. Over lunch, he complained that even though he has full support from the CEO, he just can’t get everything done that should be done. Most of his job is spent educating internal resources on what social media is and what it can do and the rest is spent maintaining relationships with influential bloggers and industry press. In his spare time, he Tweets and Facebooks. He’s frustrated because he knows he can be much more successful

Success in social media comes down to two driving factors, people and content. It is a time intensive task to establish and maintain thousands in not hundred of thousands relationships. Content needs to be fresh, frequent, and digestible. Think 30 quality but inexpensive one minute videos versus one 30 second spot. To make that happen it requires all the titles Bob lists in the post and probably a few more.

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