Blog Post on Video: The Three A’s of Social Media Branding

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What’s a social media practitioner to do in order to be heard loud and clear above the din of so much online activity? How do you as a marketer or a PR pro or perhaps even an intern who’s been hired to build a constituency of friends, fans and followers command attention and respect for the brand you represent? Well, take it from a practitioner of another kind, a neighbor of mine who just happens to be a pediatrician, and be mindful of the three A’s — Ability, Affability and Availability.

This “blog post on video” was recorded on August 16, 2009 at the Barron Fishing Access Site on Puffer Pond at the Assabet River National Wildlife Refuge. It’s an adaptation of a post I wrote earlier this year called “The Cure for the Common Social Media Practitioner,” which you can read in its entirety here.

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