Monthly Archives: September 2009

Blog Post on Video: Getting Past the Social Media “Dip”

If there’s one thing I enjoy almost as much as using social media in my day-to-day communications and marketing activities, it’s speaking about these relatively new online publishing tools to friends, colleagues and, frankly, anyone else who

Social Media: That’s What I’m Talking About

In the next eight days, I’ll be giving three different presentations on social media, each of which I hope will be as transformative to my audience as some of the first talks I attended on the subject were to

Blog Post on Video: Who Moved My Customers?

To say that marketing has changed in the last few years would be to put it quite mildly. Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the

How to Use Social Bookmarking to Share Good Content in Social Media

There are many ways to get attention in social media, but one of the easiest ways is to share good content. Ideally, a large percentage of this content is authored, created and produced by you and your colleagues, of course, serving as

Blog Post on Video: How to Make People Like You on Twitter

If you’re one of the millions of people using Twitter to share what’s on your mind, you know what a challenge it is to stand out among the crowd.  To some, Twitter’s a cocktail party. To others,

How to Educate, Entertain and Engage People with Photo Marketing

When I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I knew we were going to have a great time. But I had no idea I’d be