Monthly Archives: October 2009

My Social Media Webinar Series for the Printing Industries of New England

As I’ve said before here on this blog, if there’s one thing I enjoy almost as much as using social media, it’s speaking about this exciting, relatively new phenomenon in online communications to anyone who is willing listen

GM’s Satisfaction Guarantee Offer: Good Faith, Great Marketing

I can’t tell you how happy I was to hear that General Motors was giving customers (specifically, “eligible buyers” of new Chevrolet, Buick, GMC and Cadillac vehicles) a 60-day satisfaction guarantee. Personally, I believe every company should be willing to

Inbound Marketing Summit Boston (’09): The Best Conference I Never Attended

While I was fortunate enough to attend the Inbound Marketing Summit in Boston a year ago, I wasn’t able to attend this social media extravaganza here this time around… …but I can tell you for a fact that

“Happy Anniversary” to the New England Direct Marketing Association

          Although I find myself immersed in social media these days, those who have known me for more than a few years know that I’m a copywriter by trade with roots firmly planted