Monthly Archives: October 2009

My Social Media Webinar Series for the Printing Industries of New England

As I’ve said before here on this blog, if there’s one thing I enjoy almost as much as using social media, it’s speaking about this exciting, relatively new phenomenon in online communications to anyone who is willing listen to me. And

GM’s Satisfaction Guarantee Offer: Good Faith, Great Marketing

I can’t tell you how happy I was to hear that General Motors was giving customers (specifically, “eligible buyers” of new Chevrolet, Buick, GMC and Cadillac vehicles) a 60-day satisfaction guarantee. Personally, I believe every company should be willing to go to such lengths in

Inbound Marketing Summit Boston (’09): The Best Conference I Never Attended

While I was fortunate enough to attend the Inbound Marketing Summit in Boston a year ago, I wasn’t able to attend this social media extravaganza here this time around… …but I can tell you for a fact that it was the

“Happy Anniversary” to the New England Direct Marketing Association

Send to Kindle           Although I find myself immersed in social media these days, those who have known me for more than a few years know that I’m a copywriter by trade with roots firmly planted