Daily Archives: 10/19/2009

GM’s Satisfaction Guarantee Offer: Good Faith, Great Marketing

October 19, 2009   Bob Cargill   1 Comment

I can’t tell you how happy I was to hear that General Motors was giving customers (specifically, “eligible buyers” of new Chevrolet, Buick, GMC and Cadillac vehicles) a

Posted in: Advertising, Branding, Direct Marketing, Marketing  
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