My Social Media Webinar Series for the Printing Industries of New England

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As I’ve said before here on this blog, if there’s one thing I enjoy almost as much as using social media, it’s speaking about this exciting, relatively new phenomenon in online communications to anyone who is willing listen to me. And lately, I’ve been fortunate to have had many such opportunities.

After all, there’s nothing hotter in the industry in which I earn my livelihood right now than social media. And as my friends and colleagues know, I’ve been enamored with the power of blogs, Twitter, LinkedIn, Facebook and the like since their emergence on the scene.

So it would be an understatement for me to say I’m happy that corporate America is finally beginning to understand what the authors of The Cluetrain Manifesto meant when they wrote back in 1999 that…

In just a few more years, the current homogenized “voice” of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the 18th century French court.

I’m beside myself.

Yes, a new day is dawning in the world for those of us involved in marketing, advertising, PR, journalism and pretty much any field that has to do with communications. The guaranteed efficacy of a one-way, top-down, interruptive monologue is history. And the era of inclusive, open-ended dialogue between company and constituent is upon us.

In my upcoming social media webinar series for the Printing Industries of New England, I’ll spend some time talking about this huge paradigm shift in communications. But I’ll spend much more time talking about how to actually use social media to build a better brand and form deep, long-lasting, mutually-beneficial relationships with friends, followers and fans. I hope you can join me… 


PINEThe Principles of Social Media — November 3, 2009
Many businesses and brands are now using social media to communicate, but far too few are aware of the unwritten rules of engagement on blogs, Twitter, LinkedIn, Facebook and the like. Authenticity, transparency, generosity…these are just a few of the many immutable principles of social media, all of which you need to be mindful of if you want to be a successful social media practitioner.  And all of which we’ll be covered in this webinar.

How and Why to Blog — November 10, 2009
A blog is tailor-made for storing and managing your intellectual capital. It’s a centralized repository for experience and expertise, an incredibly easy way to disseminate key, timely information to an audience of readers who are already interested in what you and your organization have to offer. In this webinar, you’ll learn how to set up your own blog, maintain it, promote it and use it as a hub for all of your other social media activities. 

What You Need to Know about Twitter — November 17, 2009
To some, Twitter’s a cocktail party. To others, it’s a soap box. But to the majority of its users, Twitter’s more like an uncontrollable scrum in which everybody is competing for a greater share of the discussion. During this webinar, you’ll discover that while it’s relatively easy to set up a Twitter account and share your thoughts in 140 characters or less, to stand out among the crowd in the Twitterverse may take more time and talent than you realize.

Making the Most of LinkedIn — November 24, 2009
Chances are you already have established a presence on LinkedIn, but like others, you’re only scratching the surface of this social network’s potential. LinkedIn should be serving as much more than just your online resume. In this webinar, you’ll learn how use LinkedIn to build a more powerful personal or corporate brand. Whether it’s conducting a poll or promoting your reading list, starting a discussion or sharing an article, recommending a colleague or managing a group, you’ll learn everything there is to know about making the most of LinkedIn. 

Using Facebook for Business — December 1, 2009
There’s a reason Facebook has more than 300 million active users. In fact, there are countless reasons, many of which we’ll touch upon in this webinar. We’ll talk about the importance of participating in this popular network as both an individual and corporate brand. From how to develop a loyal following of friends and fans (the strategy) to how to post updates, notes, pictures and more (the tactics), you’ll learn everything you need to know to use Facebook as a tool to help promote your business. 

Photo of Bob Cargill by Kevin Harkins of Harkins Photography (

Photo of Bob Cargill by Kevin Harkins of Harkins Photography (

For more information on Bob Cargill’s social media webinar series for the Printing Industries of New England (and to register to attend one or more of these webinars), click here.

Bob Cargill is a copywriter, creative director and social media marketing consultant who helps brands (both commercial and non-profit) to strategize, develop and implement successful new marketing programs. He is available for hire (satisfaction guaranteed) NOW. To contact Bob, click here.
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