Monthly Archives: November 2009

The Black Door, Bravery and Social Media

Send to Kindle   Blog Post on Video: The Black Door, Bravery and Social Media Let me tell you a story.  It’s a parable that’s been around for a long time. It’s about a spy who had been captured and

From Direct Mail to Social Media, My 13-Year Evolution

On November 17, 1996, I was happy to be featured on the front page of the Sunday Business section of the local daily newspaper, the Middlesex News, in an article about direct mail, my specialty at the time. And on November

The Cornerstone of Some of the Best Social Media Programs

Given all the attention such social media channels as Twitter, LinkedIn, Facebook and YouTube have been getting lately, it’s easy to overlook the importance of having a good, old-fashioned blog as the cornerstone of your social media program. Sure, other social media channels may be sexier (and, frankly, easier to

Introducing My New Facebook Fan Page for Cargill Creative

Ever since I joined Facebook in 2007, I’ve been using it more for business than personal reasons. But it wasn’t until earlier this week that I had a dedicated outpost on this phenomenally popular social networking platform where I could talk strictly about marketing, social media