The Cornerstone of Some of the Best Social Media Programs

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CornerstoneGiven all the attention such social media channels as Twitter, LinkedIn, Facebook and YouTube have been getting lately, it’s easy to overlook the importance of having a good, old-fashioned blog as the cornerstone of your social media program.

Sure, other social media channels may be sexier (and, frankly, easier to manage), but a blog is typically where your more substantive content lives, where you’re going to earn the most respect for your willingness and ability to share your thoughts with others.

As I wrote here on this blog (“Why Advertising, Marketing and PR Pros Should Blog,” December 2004) nearly five years ago …

A blog is tailor-made for storing and managing your intellectual capital. It’s a centralized repository for experience and expertise, an incredibly easy way to disseminate key, timely information to an audience of readers who are already interested in what you have to offer.

And today, with so many other social media channels at your disposal, a blog can play an even bigger role, serving as fodder for many of your tweets, status updates and comments across the web.

So don’t forget the cornerstone of some of the best social media programs. Don’t forget to blog.

Recent, Related Posts Written by Others on Blogging and Blogs…

6 Excuses Why People And Companies Do Not Blog (Inner Architect)
The Top 10 Reasons Why Businesses Must Blog: Perception Is Reality (Inner Architect)
20 Reasons Why You Should Blog Before You Twitter (Jeffbullas’s Blog)
Is There Business Value From Blogging? (PR Communications)
The Secret To Building Relationships with B2B Bloggers: Commenting (Social Media B2B)
Rumors of the Death of Blogs are Greatly Exaggerated (PR 2.0)

My Three-Part Series on “Why Advertising, Marketing and PR Pros Should Blog” from December 2004…

Why Advertising, Marketing and PR Pros Should Blog, Part One
Why Advertising, Marketing and PR Pros Should Blog, Part Two
Why Advertising, Marketing and PR Pros Should Blog, Part Three

By the way, if you’re looking for someone to help you create and manage your own blog, Twitter account, Facebook Fan Page, etc., please don’t hesitate to contact me. I’m available for hire and my work is guaranteed. Thanks.

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