Monthly Archives: January 2010

10 Ways to Succeed in Social Media, Part Three

3. Create enough quality content. One of the most common mistakes I see people and businesses make in social media is jumping into it without having anywhere near enough original, quality content to stay in it for

I’m Running the Boston Marathon for Christopher’s Haven

          On April 19, 2010, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting one foot in front of the other for more than 26 long, arduous miles. It’ll

10 Ways to Succeed in Social Media, Part Two

2. Set realistic expectations. Using social media to communicate with others isn’t that difficult. But if you expect your posts, tweets, status updates and videos to result in any new leads or business opportunities, you had better

10 Ways to Succeed in Social Media, Part One

Now that so many businesses are using blogs, Twitter, Facebook, YouTube and other social media channels to connect with their constituents, it’s only a matter of time before they realize what a challenge it is to use them successfully. No, social media

Blog Post on Video: The Importance of Character in Social Media

By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach