Monthly Archives: January 2010

10 Ways to Succeed in Social Media, Part Three

3. Create enough quality content. One of the most common mistakes I see people and businesses make in social media is jumping into it

I’m Running the Boston Marathon for Christopher’s Haven

          On April 19, 2010, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting one foot in

10 Ways to Succeed in Social Media, Part Two

2. Set realistic expectations. Using social media to communicate with others isn’t that difficult. But if you expect your posts, tweets, status updates and

10 Ways to Succeed in Social Media, Part One

Now that so many businesses are using blogs, Twitter, Facebook, YouTube and other social media channels to connect with their constituents, it’s only a matter of

Blog Post on Video: The Importance of Character in Social Media

By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media