10 Ways to Succeed in Social Media, Part Three

3. Create enough quality content.

One of the most common mistakes I see people and businesses make in social media is jumping into it without having anywhere near enough original, quality content to stay in it for the long haul. Either they underestimate just how critical it is to be able to offer news, information and opinion for an indefinite period of time or they simply don’t care about being fully engaged. 

Whatever the case, these folks invariably run short of content and ultimately have no idea what to say anymore. So relationships are interrupted. Momentum is lost. And their constituents are left wondering why the “brand” they look up to is suddenly so silent in social media.

But it doesn’t have to be that way.   

Before dipping your toes in the social media waters, it behooves you to have an arsenal of content ready and waiting for launch. But you also need to be prepared to create and share (sometimes on the fly) an endless stream of new content – blog posts, human interest stories, opinion pieces, instructional videos, status updates, etc. – via such social media channels as Twitter, Facebook, LinkedIn and the like.

Social media is a labor of love, an inexhaustible work in progress, something you do day in and day out, not only when it’s convenient for you.

Social media is not a commitment to be taken lightly. It’s a serious, long-term obligation you have to your friends, fans and followers – both your internal and external stakeholders – from the get-go. So don’t go into it prematurely.

This is the third in a 10-post series on how to succeed in social media. Over the course of the next few months, I’ll publish the balance of the series, one post at a time (not necessarily consecutively), here on my blog, A New Marketing Commentator. Please stay tuned. And if you have any feedback on this series for me, please don’t hesitate to leave a comment. Thanks.

Previous Posts in This Series…
10 Ways to Succeed in Social Media, Part One
10 Ways to Succeed in Social Media, Part Two

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3 Responses to 10 Ways to Succeed in Social Media, Part Three

  1. Bob,

    Great article! When I started my blog I made sure I was focusing it on a concise topic that I was passionate about and of which I could write a lot. It was much better to do it this way instead of writing about random topics and then being stuck in a rut about what to write next. I also share all my blog articles on Twitter Facebook and LinkedIn. I definitely agree that being involved in social media is a full time commitment if you are in it for the long haul. Thanks for the post!

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