Monthly Archives: February 2010

10 Ways to Succeed in Social Media, Part Six

6. Leverage a number of channels. It’s one thing to tweet a few times a week, write a blog post once a month and

10 Ways to Succeed in Social Media, Part Five

5. Work as a team. While most social media programs have a single champion at the helm, the best among them have a crew

How Agencies Handle Transparency in Social Media

In case you missed it, John Cass and Toby Bloomberg pulled together an exhaustive joint post recently on how agencies, consultants and freelancers handle the notion of transparency when using social

10 Ways to Succeed in Social Media, Part Four

4. Stand for your brand. As much as you need to be yourself in social media, it’s even more important to be a positive, well-suited reflection of the organization you represent. So