Monthly Archives: July 2010
10 Ways to Succeed as a Copywriter, Part Three
July 27, 2010 
Bob Cargill 
3. Walk in your readers’ shoes. In Stephen R. Covey’s best-selling book, The Seven Habits of Highly Effective People, Habit #5 is “Seek first
Posted in: 
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Social Media 
Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Two
2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter,
Posted in: Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing 10 Ways to Succeed as a Copywriter, Part One
My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the
Posted in: Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing Three Reasons Why I Like Writing for Nonprofits
As much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of
Posted in: Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Nonprofit Fundraising Copy
Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Nonprofit Fundraising Copy 
