Monthly Archives: July 2010

10 Ways to Succeed as a Copywriter, Part Three

Send to Kindle3. Walk in your readers’ shoes. In Stephen R. Covey’s best-selling book, The Seven Habits of Highly Effective People, Habit #5 is “Seek first to understand, then to be understood.” Well, that’s also

10 Ways to Succeed as a Copywriter, Part Two

Send to Kindle2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in

10 Ways to Succeed as a Copywriter, Part One

Send to KindleMy first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that

Three Reasons Why I Like Writing for Nonprofits

Send to KindleAs much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of my career so far, I’ve written a countless number of