10 Ways to Succeed as a Copywriter, Part Five

5. Keep your head out of the sand.

It’s no coincidence that some of the best copywriters in the business have eclectic tastes and varied interests. When they’re not hunkered down on the job, sequestered under tight deadline pressure, they’re taking in all that life has to offer as both spectators and participants.

They’re bookworms, moviegoers, sightseers and pop culture junkies, people with insatiable appetites for news and information. They’re social butterflies, night owls and day-trippers, free-spirited individuals who are curious by nature.

They read everything from best-selling business books to celebrity gossip blogs.

They watch everything from game shows to talk shows, Mad Men to Desperate Housewives, sitcoms to soap operas, reality TV to Glee.

They do everything from hiking and biking to attending concerts, fundraisers, sporting events, museums and the theater.

They try almost anything from newly opened restaurants to ridiculously offbeat adventure vacations.

The bottom line is that to be successful as a copywriter over the course of a career, you can’t be reclusive and introverted. You need to have a breadth of knowledge and experience in order to write about a broad range of topics and issues. You need to keep your head out of the sand and your fingers on the pulse of what’s happening in the world today.

This is the fifth in a 10-post series on how to succeed as a copywriter. Over the course of the next few months, I’ll publish the balance of the series, one post at a time (not necessarily consecutively), here on my blog, A New Marketing Commentator. Please stay tuned. And if you have any feedback on this series for me, please don’t hesitate to leave a comment or click “like” below. Thanks.

Previous Posts in This Series

10 Ways to Succeed as a Copywriter, Part One
Dare to be different.
10 Ways to Succeed as a Copywriter, Part Two
Care deeply about results.
10 Ways to Succeed as a Copywriter, Part Three
Walk in your readers’ shoes.
10 Ways to Succeed as a Copywriter, Part Four
Develop strong presentation skills.

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One thought on “10 Ways to Succeed as a Copywriter, Part Five

  • I’m really enjoying your copywriting series, Bob! So far this is my favorite post. It gives great validation to creatives who unapologetically consume mass amounts of media and culture, and also insist on having a life outside of work. If you’re not living and discovering and absorbing, the work will suffer. I couldn’t agree more with you on this post. If you want to be successful at writing, embrace living.

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